March 20, 2013 8:30-10:30 pm EST
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Earning the Reader's Trust
The Editors of Roaring Brook Press/Macmillian
When a reader sits down to read a book, they are entering into a hallowed contract with the author. Therefore, it is crucial for an author to earn the sacred trust of their reader with every page of their picture book or novel. Join Executive Editor Nancy Mercado, Editor Kate Jacobs and Associate Digital Marketing Manager Caitlyn Sweeny of Roaring Brook Press, and imprint of Macmillan in a discussion about the importance of gaining and maintaining the trust of your reader.
Nancy Mercado is an Executive Editor at Roaring Brook Press, an imprint of Macmillan, working on mostly middle grade and young adult novels. Nancy began her career in the Scholastic Book Clubs where she worked for four years, which led her to Dial Books for Young Readers where she worked for six. She's had the good fortune of editing such books as: the Birthmarked trilogy by Caragh O’Brien, Rachel Spinelli Punched Me in the Face by Paul Acampora, the Charlie Joe Jackson series by Tommy Greenwald, Neil Armsrong is My Uncle and Other Lies Muscle Man McGinty Told Me by Nan Marino, Spilling Ink: A Writer’s Handbook by Ellen Potter & Anne Mazer, Emma Lazarus Fell Out of a Tree by Lauren Tarshis, My Most Excellent Year: A Novel of Love, Mary Poppins & Fenway Park by Steve Kluger and many, many others. When she’s not editing, Nancy serves on the planning committee for the Brooklyn Book Festival and mentors with Girls Write Now, a non-profit organization that pairs professional women with young women writers from high schools around New York City.
Katherine Jacobs is an editor at Roaring Brook Press. Before working in publishing she was a Peace Corps volunteer in Romania and a school librarian in Honduras. She has edited the chapter book series Gym Shorts by Betty Hicks, nonfiction picture books by Don Brown, and the teen novel Auracle by Gina Rosati. Forthcoming projects include picture book biography When the Beat Was Born: DJ Kool Herc and the Creation of Hip Hop by Laban Carrick Hill and illustrated by Theodore Taylor III, and teen espionage novel SEKRET by debut author Lindsay Smith. She loves smart, fresh, character-driven stories for all ages. She is also a graduate of the Center for the Study of Children’s Literature at Simmons College in Boston, MA.
Caitlin Sweeny (http://www.twitter.com/caitlin_sweeny) is an Associate Digital Marketing Manager at Macmillan Children’s Publishing Group (http://www.mackids.com). She started her path to publishing at the age of 9 when she refused to put the book down and go play outside with the other children. She worked in editorial and marketing roles at Barron’s Educational Series and Scholastic Media prior to joining Macmillan, where she creates book trailers, manages MacTeenBooks (http://www.macteenbooks.com), works with authors to shape their social strategy, has a lot of fun on the Internet, and much, much more.